Earlier this week, PDC announced the formation of Produce Row, a new arts and entrepreneurial district located in Portland’s Central Eastside Urban Renewal Area. In recent years, the area has become an incubator for creative businesses looking to grow and mature. Now, the district boasts over 1,100 creative and industrial businesses, offering an eclectic mix of industries and uses.
The 692-acre district is bordered by Interstate 84, Powell Boulevard, the Willamette River and Southeast 12th Avenue. The Produce Row name originated when local farmers used the area to sell produce and benefited from the districts close-in city access and affordable real estate. This same access and affordability has helped lure many young entrepreneurs and creative professionals to the area.
Portland Mayor Sam Adams referenced the name change in his speech last Friday, but the official announcement was made by PDC, Monday.